• Accor turns to distribution
Accor is to turn its focus to distribution as Denis Hennequin, the chairman and CEO appointed at the end of last year from McDonald’s, seeks to leverage his franchising expertise. The company is to take an aggressive stance on intermediaries, and focus on driving bookings through Accorhotels.com, with the establishment of Ibis as a megabrand
Subscribe or log in to read the rest of this content.
Share →